Home news Why small is beautiful for this Derby tech firm's latest overseas…

Why small is beautiful for this Derby tech firm's latest overseas…

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A Derby firm which provides photography and video technology to major visitor attractions across the globe is out to prove that small is beautiful with its latest contract.
Picsolve, which has its headquarters in Pride Park, has signed a deal to supply its innovative imaging technology to the latest visitor attraction to open in the German city of Berlin called Little Big City.
Little Big City allows visitors to discover the most epic events that have shaped Berlin’s history through 3D interactive miniature sets, projection mapping and other special and interactive effects.
The attraction uses Picsolve’s green screen photography technology, which allows visitors to capture themselves in front of the background of their choice – from the city’s iconic TV tower to the historic Berlin Wall.

The company behind Little Big City is Merlin Entertainments. Picsolve already supplies its technology to five other Merlin-operated attractions in the German capital – Madame Tussauds, Sea Life, Berlin Dungeon and Legoland Discovery Centre.
The partnership between Picsolve and Merlin allows its attractions to offer its customers printed and digital merchandise that is instantly accessible via the Picsolve digital platform, including its app.

Alan Wright, chief executive of Picsolve, said: “At Picsolve, we see ourselves as our partners’ brand guardians.
“This new win extends our relationship with Merlin Entertainments, and the fact that we provide innovative technology at all its operations in Berlin is testament to the fact that we are their trusted partner.”
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Danny Low, head of retail at Merlin, said: “Little Big City is a world-class destination and we required a partner with unrivalled experience in the image-capturing space, which Picsolve will provide.
“Through their content-capture solutions, the visitor experiences will become even more powerful, memorable and immersive, ensuring consumers have a fantastic experience with us.”
Picsolve supplies its technology to theme parks and visitor attractions across the globe.
The Berlin deal comes not long after Picsolve signed a deal to supply its technology to a music-themed Madame Tussauds that has opened in the US and is also operated by Merlin.

The attraction, in Nashville, Tennessee, features a host of music icons recreated in wax. The company has supplied green screen technology for an interactive experience that allows music fans to pose with instruments and imitate some of music’s most famous icons.
Their image is captured and then made into bespoke take-home merchandise, including personalised vinyl album covers, tour posters and VIP backstage passes.
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The technology also allows them to have their photo taken among a host of specially created “immersive sets”, while surrounded by famous faces, including country music legends Luke Bryan and Carrie Underwood, as well as pop music stars like Bruno Mars, and instantly share the moment with the world.
Such deals are helping fuel Picsolve’s growth. In December, the firm revealed that it was expanding its Derby headquarters to host a new tech development division, creating 25 new jobs for software developers, agile practitioners and UX specialists.
The firm already employs 65 people at the building, which provides its technology to UK attractions including Alton Towers and Thorpe Park.

Source: Derby Telegraph