Pizza chain Domino’s has made a fresh bid to open a second outlet in Alvaston – despite having previous applications turned down because of the number of takeaways already in the district.
The firm wants to open its latest outlet at 17 Shardlow Road, in Alvaston District Centre, in a property that is home to taxi business Derby Carz.
It is the second time that Domino’s has bid to change the use of the property. In 2015, it applied to create a takeaway in the same building.
But despite planning officers recommending the scheme for approval, permission was refused because the council’s planning control committee, which decided there were already too many hot food outlets in the area.
And earlier this year, the firm failed to gain permission on another property on the opposite side of the road – at 4 Shardlow Road, which was previously the Mr Scoop hardware store.
Again, the reason for refusal was the already high proliferation of takeaways in the area.
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But it would appear that Domino’s is not taking ‘no’ for an answer – despite the fact that it already has an outlet in Alvaston – in Keldholme Lane.
In its latest application, submitted to the city council by the Pegasus Group, on behalf of DPSK Ltd, the firm says it has conducted its own research on how many takeaways are in the area.
It said that out of 69 businesses, nine were takeaways.
Domino’s wants to open its new Alvaston outlet at premises occupied by Derby Carz
It said: “In the case of the application site, there are no other hot food takeaways within the specific frontage in which the site is located (which runs from 3 to 21a Shardlow Road).
“There are a total of 10 units and therefore the proposal would lead to one out of 10 units (10%) within the frontage being takeaways. This is not considered to constitute a harmful clustering.”
The application states if given permission that the hot food takeaway would operate from 11am to midnight on a daily basis. It added that it would generate “a number of employment opportunities”, with a mix of part-time and full-time roles that would be filled by local people.
It said: “It has been demonstrated that the proposed development would be compliant with both local and national policy.
Domino’s already has an outlet in Alvaston in Keldholme Lane
“Furthermore, it has been demonstrated that the hot food takeaway will not have an adverse impact on residential amenity or to the character and appearance of the surrounding area.
“The proposed development will support the overall vitality and viability of Alvaston District Centre by increasing footfall and providing more job opportunities for local residents.
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“It is not considered that the proposal would cause a harmful over-concentration of takeaway uses which would be detrimental to the retail function or vitality and viability of the District Centre.”
Domino’s has this month also applied to open a takeaway in Mickleover – in the former HSBC branch, on the corner of Uttoxeter Road and Limes Avenue, which would create full and part-time jobs.
But some residents have lodged objections to the proposals with the city council. One of the online objections claimed that having the popular takeaway chain in Mickleover “will dramatically bring down the area”.
Source: Derby Telegraph